Alejandra Molano
Mexico and Colombia
Branding and Communication Strategy for a Holistic Nutritional Practice
The Case - Alejandra Molano’s Private Practice
Brand
Alejandra Molano has a private holistic nutritional practice. She does one-on-one virtual consults with clients, sends them a nutritional plan, and does follow-ups. “The Vibrant State” is a process that allows flexibility and growth as you work on your personal health.
Business Challenge
Introduce Alejandra Molano’s holistic nutritional practice to the market with a strong, cohesive brand identity and initial online presence that builds credibility and attracts her first clients.
Objectives
Establish a professional and cohesive brand image for Alejandra’s private practice.
Create an engaging and informative social media presence to generate initial interest and inquiries.
Secure a minimum of 10 new client consultations in the first two months following the launch.
Situation
Alejandra Molano is launching her private practice specializing in holistic nutrition, offering virtual one-on-one consultations, personalized nutritional plans, and ongoing client support. As she enters a competitive market, it’s crucial to differentiate her services through a professional brand image and an initial online presence that resonates with her target audience.
Target
Health-conscious individuals aged 25-45 who are looking for personalized and sustainable approaches to nutrition and wellness. They are likely active on social media platforms such as Instagram, seek credible, easy-to-access guidance on achieving their health goals, and enjoy learning about nutrition through a visual medium like social media.
Brand
Alejandra Molano has a private holistic nutritional practice. She does one-on-one virtual consults with clients, sends them a nutritional plan, and does follow-ups. “The Vibrant State” is a process that allows flexibility and growth as you work on your personal health.
Business Challenge
Introduce Alejandra Molano’s holistic nutritional practice to the market with a strong, cohesive brand identity and initial online presence that builds credibility and attracts her first clients.
Objectives
Establish a professional and cohesive brand image for Alejandra’s private practice.
Create an engaging and informative social media presence to generate initial interest and inquiries.
Secure a minimum of 10 new client consultations in the first two months following the launch.
Situation
Alejandra Molano is launching her private practice specializing in holistic nutrition, offering virtual one-on-one consultations, personalized nutritional plans, and ongoing client support. As she enters a competitive market, it’s crucial to differentiate her services through a professional brand image and an initial online presence that resonates with her target audience.
Target
Health-conscious individuals aged 25-45 who are looking for personalized and sustainable approaches to nutrition and wellness. They are likely active on social media platforms such as Instagram, seek credible, easy-to-access guidance on achieving their health goals, and enjoy learning about nutrition through a visual medium like social media.
Context
In a competitive wellness industry, first impressions are critical. As a new practitioner, Alejandra needs a memorable and professional image.
Insight
Holistic nutrition envelopes a full range of daily practices that allow anyone to reach a vibrant state.
Strategy
Brand Identity Development: Create a professional and cohesive visual identity that reflects Alejandra’s holistic approach, including a logo, presentation cards, and document templates to establish consistency across all touchpoints.
Social Media Content: Roll out an initial set of social media content, particularly focusing on Instagram, to introduce Alejandra and her practice. This included visually engaging reels that showcase her expertise, and educational posts on nutrition topics to build credibility. The example above is a visual breathing exercise that animates a brand icon.
Free Consultation Offers and Referrals: Free 15-minute consultations and a referral discount during the first two months.
The Approach
The approach involved a two-month rollout to establish a cohesive brand image and build initial audience engagement. The first phase set up Alejandra’s visual identity and launched her social media platforms, particularly Instagram, with engaging reels introducing her services. (Examples above and below) A limited-time offer of free consultations was used to generate interest and secure bookings in the first two months.
Icon Design, Initial Sketches and Color Palettes
