Paraíso Bajo
Bogotá, Colombia
2016-2019
website
Branding, Website Design, Digital Strategy
Paraíso Bajo was a curatorial collective formed by three artists.
Working with different formats, exhibition spaces, and site-specific installations.
We curate online and offline shows in Bogotá, and internationally.
We are interested in curatorial practices and other forms of art circulation, in addition to working as visual artists.
The mission:
PB makes exhibitions that you would like to see.
PB works in collaboration with peer artists. It is a project based on horizontality.
PB produces exhibitions in different spaces, outside of the white cube.
PB considers that the artistic practice is not necessarily linked to the traditional exhibition space.
Working with different formats, exhibition spaces, and site-specific installations.
We curate online and offline shows in Bogotá, and internationally.
We are interested in curatorial practices and other forms of art circulation, in addition to working as visual artists.
The mission:
PB makes exhibitions that you would like to see.
PB works in collaboration with peer artists. It is a project based on horizontality.
PB produces exhibitions in different spaces, outside of the white cube.
PB considers that the artistic practice is not necessarily linked to the traditional exhibition space.
Branding, website design, and a digital strategy was developed to communicate what the project was initially. The main challenge was to keep the audience engaged while the shows moved from place to place.
The website and branding was designed to reflect the digital native aspect of the collective.
Social content was dynamic, catchy and unique. The Instagram feed was used as a canvas with multiple layers.
The website and branding was designed to reflect the digital native aspect of the collective.
Social content was dynamic, catchy and unique. The Instagram feed was used as a canvas with multiple layers.
Selected Images from different exhibitions 2015-2019.
