https://danielasilvatrujillo.com Daniela Silva Trujillo Thu, 10 Jul 2025 16:07:34 +0000 https://danielasilvatrujillo.com en https://danielasilvatrujillo.com/home Thu, 30 Jan 2025 20:22:55 +0000 Daniela Silva Trujillo https://danielasilvatrujillo.com/home https://danielasilvatrujillo.com/Portfolio Thu, 30 Jan 2025 20:53:15 +0000 Daniela Silva Trujillo https://danielasilvatrujillo.com/Portfolio https://danielasilvatrujillo.com/Atelier-Lozano-Hemmer Thu, 17 Oct 2024 11:53:21 +0000 Daniela Silva Trujillo https://danielasilvatrujillo.com/Atelier-Lozano-Hemmer Atelier Lozano-Hemmer Global Communication and Marketing Strategy for an Artist Studio <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/624bc998697878e8f14bec235fe0f11a6e47f12621b7928aac6eb06f4871f868/1.jpg" data-mid="235680140" border="0" src="https://freight.cargo.site/w/1000/i/624bc998697878e8f14bec235fe0f11a6e47f12621b7928aac6eb06f4871f868/1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f871574a163987123723e8cf65b9b450e7084ed3e4a664ba47bec417a76f6bed/2.jpg" data-mid="235680139" border="0" src="https://freight.cargo.site/w/1000/i/f871574a163987123723e8cf65b9b450e7084ed3e4a664ba47bec417a76f6bed/2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb43afe1fcbe78af587728547ab1fe45c5a3e5bc0fa06cc34dfc5869ffe35a16/3.jpg" data-mid="235680138" border="0" src="https://freight.cargo.site/w/1000/i/bb43afe1fcbe78af587728547ab1fe45c5a3e5bc0fa06cc34dfc5869ffe35a16/3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d6ca5921ca9019c89f3b3b217c41328c0c77962aa2fa3a48f3b8b225e4fa29fd/4.jpg" data-mid="235680137" border="0" src="https://freight.cargo.site/w/1000/i/d6ca5921ca9019c89f3b3b217c41328c0c77962aa2fa3a48f3b8b225e4fa29fd/4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8ed79e9e2803bc621aa2d23df5e645c91b76d7576324561e5e5cfb8bb1081896/5.jpg" data-mid="235680136" border="0" src="https://freight.cargo.site/w/1000/i/8ed79e9e2803bc621aa2d23df5e645c91b76d7576324561e5e5cfb8bb1081896/5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d84974bce0878523be9a57bb3e35611f7fd72ffe3665cadf0e882ca42e09d5e2/6.jpg" data-mid="235680135" border="0" src="https://freight.cargo.site/w/1000/i/d84974bce0878523be9a57bb3e35611f7fd72ffe3665cadf0e882ca42e09d5e2/6.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14052ee2273002c44cd66e3071d075c277dee37740e8ce6e2ecb7506a629776f/7.jpg" data-mid="235680134" border="0" src="https://freight.cargo.site/w/1000/i/14052ee2273002c44cd66e3071d075c277dee37740e8ce6e2ecb7506a629776f/7.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/27a852ed9b655178b6604fbe3763da2ac31eb3ee86d6ec43e259ad771e464d1b/8.jpg" data-mid="235680133" border="0" src="https://freight.cargo.site/w/1000/i/27a852ed9b655178b6604fbe3763da2ac31eb3ee86d6ec43e259ad771e464d1b/8.jpg" /> Rafael Lozano-Hemmer is a Mexican Canadian artist based in Montreal. Brand&nbsp; Atelier Lozano-Hemmer is the artist studio of Rafael Lozano-Hemmer in Montréal, dedicated to developing and presenting media art. Established in 2003, the studio comprises a team of twenty-six people from ten countries— architects, programmers, artists, scientists, writers, designers and musicians. The team is split between Antimodular Research, an R&amp;D company; Vectorial, a production company; and Antimetric Institute, a non-profit organization. The Atelier is proud to run a progressive environment featuring gender equity, an active social practice, and continuing philanthropic projects. Business ChallengeExpand audience reach across social media, newsletters, and press, while targeting institutional leads for exhibitions and collaborations. ObjectivesPosition Atelier Lozano-Hemmer as a leader in media art, public engagement, and media conservancy. Spotlight the studio’s longevity, global collaborations, and progressive values. Situation Despite a 30-year career and global recognition, Lozano-Hemmer is often primarily associated with “Pulse Topology.” This signals a visibility gap around the broader scope of his work, especially in North America and Europe. Targets Art enthusiasts and collectors interested in interactive and media art Institutions (museums, universities, art centers) seeking large-scale public installations Art and culture media covering technology, interactivity, and cultural impact Issue The public’s association with only one iconic work overlooks the full spectrum of the studio’s output. There’s a need to reconnect audiences with the depth and evolution of Lozano-Hemmer’s practice. Context With over 30 years of international experience and a multidisciplinary team, the studio is uniquely positioned to expand its visibility. Its portfolio includes pioneering media artworks, public installations, and socially engaged projects — yet many remain underrecognized by broader audiences. Insight Audiences respond to work that’s both visually striking and emotionally/intellectually engaging. There’s an opportunity to reframe the narrative through storytelling, making the studio’s full archive more accessible and resonant. Strategy Narrative Positioning: Share the studio’s long-term impact, collaborative ethos, and social commitments. Reintroduce overlooked works to deepen audience understanding. Multi-Channel CampaignsSocial Media: Develop thematic series (e.g. archives, behind-the-scenes, process videos) to diversify content and spotlight more than just viral works. Newsletters: Offer exclusive content and event access to grow subscribers and nurture leads. Press: Pitch stories to art, design, and technology outlets that highlight the studio’s relevance across disciplines. Institutional Outreach: Build tailored proposals for key museums and festivals, aligning Lozano-Hemmer’s practice with their curatorial goals.The Approach (in Progress) We are implementing a phased campaign to increase visibility, engage target audiences, and secure collaborations with key art institutions. The strategy focuses on expanding awareness beyond Lozano-Hemmer’s most recognized works and building deeper audience connections through storytelling, behind-the-scenes content, and a focus on media conservancy. As part of this, I lead the studio’s organic content strategy and community growth across Instagram. My approach emphasizes value-driven engagement — spotlighting the archive, interactive projects, and studio process in ways that resonate with curators, institutions, and art audiences globally. Results to Date (May 2024 – Present) 📈 +32.6% total reach, achieved organically (no paid media) 💬 14.1K content interactions, reflecting a 100% increase 👥 ~10% follower growth, from 29.4K to over 32K 📤 Top-performing posts reach 10K+ users, with up to 106 saves and 80+ shares This ongoing work supports the campaign goal of amplifying the studio’s visibility while reinforcing its identity as a socially engaged, critically relevant, and technically innovative media art practice. <img width="1528" height="1080" width_o="1528" height_o="1080" data-src="https://freight.cargo.site/t/original/i/91ba6862d0685c69cf41e787336fd4ca7066e022902fb70e6940f21f8395538f/libro2.gif" data-mid="219907290" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/91ba6862d0685c69cf41e787336fd4ca7066e022902fb70e6940f21f8395538f/libro2.gif" /> <img width="5472" height="3078" width_o="5472" height_o="3078" data-src="https://freight.cargo.site/t/original/i/f712a577b919ff69de6d8710c425819f0ead10ea3c299ed723468440f31d312b/IMG_20241017_090911.jpg" data-mid="219904791" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f712a577b919ff69de6d8710c425819f0ead10ea3c299ed723468440f31d312b/IMG_20241017_090911.jpg" /> <img width="5472" height="3078" width_o="5472" height_o="3078" data-src="https://freight.cargo.site/t/original/i/98f199cfcd42ecc6cbd37c3be90ec3dd52d2887cdc9d05d7624a60f8f8538dc5/IMG_20241017_090918.jpg" data-mid="219904792" border="0" src="https://freight.cargo.site/w/1000/i/98f199cfcd42ecc6cbd37c3be90ec3dd52d2887cdc9d05d7624a60f8f8538dc5/IMG_20241017_090918.jpg" /> CreditsAbove: The Atelier’s infopack, used for pitches, proposals and for prospective collectors. Printed size A4, Digital 16:9 ratio.&nbsp; ︎︎︎ go back to Portfolio https://danielasilvatrujillo.com/Maison-Battat-Our-Generation-Dolls Thu, 17 Oct 2024 00:11:59 +0000 Daniela Silva Trujillo https://danielasilvatrujillo.com/Maison-Battat-Our-Generation-Dolls Maison Battat Our Generation DollsAustralian MarketDigital Campaign Strategy for E-com Launch <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7e97b3808497174dbe7576dabda9208a91b577759e4958d5239250cea30e9da8/OG-AU.-surf.png" data-mid="219897002" border="0" data-scale="78" src="https://freight.cargo.site/w/720/i/7e97b3808497174dbe7576dabda9208a91b577759e4958d5239250cea30e9da8/OG-AU.-surf.png" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/739e784aaa4d773133088247108a472dcbebff7afb06ddc935424034af55aead/OG-AU4.png" data-mid="219870860" border="0" data-scale="78" src="https://freight.cargo.site/w/720/i/739e784aaa4d773133088247108a472dcbebff7afb06ddc935424034af55aead/OG-AU4.png" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/38994de678471e6742ab4f3590bff2b0fd9f8605d94e5cda191aca3150d629c1/OG-AU3.png" data-mid="219870859" border="0" data-scale="78" src="https://freight.cargo.site/w/720/i/38994de678471e6742ab4f3590bff2b0fd9f8605d94e5cda191aca3150d629c1/OG-AU3.png" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/58583e09ad12ee3931da868069dc01269744fb11fdec0211e1f68dda58cdcd52/OG-AU5.png" data-mid="219870861" border="0" data-scale="79" src="https://freight.cargo.site/w/720/i/58583e09ad12ee3931da868069dc01269744fb11fdec0211e1f68dda58cdcd52/OG-AU5.png" /> <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/00f3c99cead9665b4c89ce10eeeb75c80e575696d52fc190969096af8b920ec2/AU-OG-Ad.gif" data-mid="219870732" border="0" data-scale="79" src="https://freight.cargo.site/w/600/i/00f3c99cead9665b4c89ce10eeeb75c80e575696d52fc190969096af8b920ec2/AU-OG-Ad.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8fe3371cecf321edfa982a38448d59247cad1e8cc5beaa30200deb5fc970b51f/OG-AU9.png" data-mid="219896984" border="0" data-scale="79" src="https://freight.cargo.site/w/720/i/8fe3371cecf321edfa982a38448d59247cad1e8cc5beaa30200deb5fc970b51f/OG-AU9.png" /> The Case - Our Generation Dolls launches Official Website in Australia Brand Our Generation welcomes all kids into a world of fun and encourages them to create the narrative of their generation. The award-winning dolls and accessories continue to inspire children in over 45 countries around the world today, teaching them about the importance of inclusion and empowering them to tell their own stories.Business ChallengeSecure and convert Australian customers after launching new official E-com site + grow the new Australian Instagram account.&nbsp; ObjectivesLaunch a new and improved Our Generation Dolls Australia to young Australian parents. Migrate a large percentage of the Australian audience from the US Instagram account. Situation Our Generation isn‘t new in Australia, but was sold in small quantities by different retailers around the country. Fans complained about not getting new dolls or accessories when they launched in the US, and mentioned a lack of connection to Australian culture with most content.&nbsp; TargetYoung, or old, if you’ve been a fan of Our Generation Dolls, you are in for a treat. Issue Australians weren’t relating to the US content because it was culturally missing Australian elements and themes. They feel like an afterthought when Our Generation’s motto says otherwise. ContextAustralians live life differently, for example: their christmas is summery and has no imagery of snow, they play different sports, the list goes on. Insight Our Generation Dolls embraces all types of Australian adventures. Your best friend will go surfing with you, take photos of kangaroos, visit the Big Banana. Strategy Show Australians that Our Generation sees them for who they are by inserting playful and culturally specific elements into the fun. The Approach Run a full campaign (Organic, Paid, PPC, Newsletter and Influencers) while telling the story of Our Generation Australia. Using the TikTok collage trend, we incorporated Australian elements to appeal to the local audience, while staying true to the brand’s slogan: This is Our Story. Here is an example of the&nbsp;Reel referenced above. We collaborated with local influencers in Sydney and Melbourne that narrated different Australian stories with Our Generation Dolls. Here is an example where the influencer’s daughter narrates her day with her doll!&nbsp;The work resulted in a growing audience across Australia with strong repeat sales on the site for the first two months back in the country.&nbsp; Other content made for the brand across markets <img width="405" height="720" width_o="405" height_o="720" data-src="https://freight.cargo.site/t/original/i/1acef419aa945738faca8d031257e6f056d7d559b4811b42bca621bb61866ab1/OG_holiday.gif" data-mid="219873284" border="0" data-scale="23" src="https://freight.cargo.site/w/405/i/1acef419aa945738faca8d031257e6f056d7d559b4811b42bca621bb61866ab1/OG_holiday.gif" />&nbsp; &nbsp;<img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/7240b62c9b1a4e037cad2949052de0b50e050cafacc9599e5da904ef6d4a7bb2/ES-OG-Hadas.gif" data-mid="219870731" border="0" data-scale="23" src="https://freight.cargo.site/w/600/i/7240b62c9b1a4e037cad2949052de0b50e050cafacc9599e5da904ef6d4a7bb2/ES-OG-Hadas.gif" /> &nbsp;&nbsp; ︎︎︎ go back to Portfolio https://danielasilvatrujillo.com/Brand-Strategy-Deck Tue, 14 Jan 2025 16:44:56 +0000 Daniela Silva Trujillo https://danielasilvatrujillo.com/Brand-Strategy-Deck Brand Strategy Deck Case Study for Danish Brand LULAB <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/fd6366bb62304acc504d0b3482b9e2a6e77397cb111596ff1da4faa0a8eeab40/DanielaSilva_LULAB_Page_01.png" data-mid="224746824" border="0" src="https://freight.cargo.site/w/1000/i/fd6366bb62304acc504d0b3482b9e2a6e77397cb111596ff1da4faa0a8eeab40/DanielaSilva_LULAB_Page_01.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a2cd2045e093898ce3a2fc15c070b96a2cb254a8fb3fe58f8fa4889f600f6049/DanielaSilva_LULAB_Page_13.png" data-mid="224746836" border="0" src="https://freight.cargo.site/w/1000/i/a2cd2045e093898ce3a2fc15c070b96a2cb254a8fb3fe58f8fa4889f600f6049/DanielaSilva_LULAB_Page_13.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3d0c5e63a3a0b4b3d4c29afa360481bbc45c5ffde7863d6138538b7da7d8576b/DanielaSilva_LULAB_Page_02.png" data-mid="224746825" border="0" src="https://freight.cargo.site/w/1000/i/3d0c5e63a3a0b4b3d4c29afa360481bbc45c5ffde7863d6138538b7da7d8576b/DanielaSilva_LULAB_Page_02.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d87f6c4b1b45c4c34110a3f25918ae0a0603e9981aa894ee93516eb3ad301a7c/DanielaSilva_LULAB_Page_03.png" data-mid="224746826" border="0" src="https://freight.cargo.site/w/1000/i/d87f6c4b1b45c4c34110a3f25918ae0a0603e9981aa894ee93516eb3ad301a7c/DanielaSilva_LULAB_Page_03.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e71b7d39cbab596fd79173e63e9df7825c738a633ad7e3393b57dfa466461cdf/DanielaSilva_LULAB_Page_04.png" data-mid="224746827" border="0" src="https://freight.cargo.site/w/1000/i/e71b7d39cbab596fd79173e63e9df7825c738a633ad7e3393b57dfa466461cdf/DanielaSilva_LULAB_Page_04.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0aa25a4a611e1417e193fefb8a91c0c128d922eb500dfbda23a11c771e6743c2/DanielaSilva_LULAB_Page_05.png" data-mid="224746828" border="0" src="https://freight.cargo.site/w/1000/i/0aa25a4a611e1417e193fefb8a91c0c128d922eb500dfbda23a11c771e6743c2/DanielaSilva_LULAB_Page_05.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c654f351d6057ea4406100e803eddc76a6a166a4ffea5e6d6b9b2bf6f69e410d/DanielaSilva_LULAB_Page_06.png" data-mid="224746829" border="0" src="https://freight.cargo.site/w/1000/i/c654f351d6057ea4406100e803eddc76a6a166a4ffea5e6d6b9b2bf6f69e410d/DanielaSilva_LULAB_Page_06.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4ed2b16f1dc886b7160d022d82e383b45df045547af262c90da7403fe060f42b/DanielaSilva_LULAB_Page_08.png" data-mid="224746831" border="0" src="https://freight.cargo.site/w/1000/i/4ed2b16f1dc886b7160d022d82e383b45df045547af262c90da7403fe060f42b/DanielaSilva_LULAB_Page_08.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d797f4d6583b231edafb73aeaece929639ca47287a827d1d5c7771626184b0fd/DanielaSilva_LULAB_Page_09.png" data-mid="224746832" border="0" src="https://freight.cargo.site/w/1000/i/d797f4d6583b231edafb73aeaece929639ca47287a827d1d5c7771626184b0fd/DanielaSilva_LULAB_Page_09.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/482c3c9682de0591abd893ab65f2ab357f650cf8e0dba42a0605ded3909f62dd/DanielaSilva_LULAB_Page_10.png" data-mid="224746833" border="0" src="https://freight.cargo.site/w/1000/i/482c3c9682de0591abd893ab65f2ab357f650cf8e0dba42a0605ded3909f62dd/DanielaSilva_LULAB_Page_10.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/60bec14e2c273402b65cfef4770f5c778e3e4acfcc826cd193fd985015398a99/DanielaSilva_LULAB_Page_11.png" data-mid="224746834" border="0" src="https://freight.cargo.site/w/1000/i/60bec14e2c273402b65cfef4770f5c778e3e4acfcc826cd193fd985015398a99/DanielaSilva_LULAB_Page_11.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6fd3559a9acb3eb837e1476b2193e429d7648e056c0e1edacb2b2a40719d12cf/DanielaSilva_LULAB_Page_12.png" data-mid="224746835" border="0" src="https://freight.cargo.site/w/1000/i/6fd3559a9acb3eb837e1476b2193e429d7648e056c0e1edacb2b2a40719d12cf/DanielaSilva_LULAB_Page_12.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1574aa32ff4710c2800c84d261b9a56c4c48ea6b82362af04aba2f23bf3da1a7/DanielaSilva_LULAB_Page_14.png" data-mid="224746837" border="0" src="https://freight.cargo.site/w/1000/i/1574aa32ff4710c2800c84d261b9a56c4c48ea6b82362af04aba2f23bf3da1a7/DanielaSilva_LULAB_Page_14.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/50482508954a76ff832aae66ad17c95b65f6c58717d9b64ff989282730339408/DanielaSilva_LULAB_Page_15.png" data-mid="224746838" border="0" src="https://freight.cargo.site/w/1000/i/50482508954a76ff832aae66ad17c95b65f6c58717d9b64ff989282730339408/DanielaSilva_LULAB_Page_15.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/50dee4c56f66af59c9e383e1a950ebe9345da4c798eb4573b7aa1efe9d67c0e6/DanielaSilva_LULAB_Page_16.png" data-mid="224746839" border="0" src="https://freight.cargo.site/w/1000/i/50dee4c56f66af59c9e383e1a950ebe9345da4c798eb4573b7aa1efe9d67c0e6/DanielaSilva_LULAB_Page_16.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/24dde87fcc4e0e8130f4649973fdbce4838dfe840d1a80d27d9c4c66758030f4/DanielaSilva_LULAB_Page_17.png" data-mid="224746840" border="0" src="https://freight.cargo.site/w/1000/i/24dde87fcc4e0e8130f4649973fdbce4838dfe840d1a80d27d9c4c66758030f4/DanielaSilva_LULAB_Page_17.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8335ccad2ae7cf905e08d6cea14129be1896bc7d11dc3d568b6fb295ecc0fffe/DanielaSilva_LULAB_Page_18.png" data-mid="224746841" border="0" src="https://freight.cargo.site/w/1000/i/8335ccad2ae7cf905e08d6cea14129be1896bc7d11dc3d568b6fb295ecc0fffe/DanielaSilva_LULAB_Page_18.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/220b5bb0e6c545e66db45d6efdc8ad5f999420abc05e729024ffa51f8911f1e7/DanielaSilva_LULAB_Page_19.png" data-mid="224746842" border="0" src="https://freight.cargo.site/w/1000/i/220b5bb0e6c545e66db45d6efdc8ad5f999420abc05e729024ffa51f8911f1e7/DanielaSilva_LULAB_Page_19.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/260a754cedd8ef6d4d33a6e82301f7f362781a71f83da8a307f0aa66108f57e6/DanielaSilva_LULAB_Page_20.png" data-mid="224746843" border="0" src="https://freight.cargo.site/w/1000/i/260a754cedd8ef6d4d33a6e82301f7f362781a71f83da8a307f0aa66108f57e6/DanielaSilva_LULAB_Page_20.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/dc0d5c9032e915cb9d102e35cbeafc1e694a44a21d567f484bedfbf775f6f949/DanielaSilva_LULAB_Page_21.png" data-mid="224746844" border="0" src="https://freight.cargo.site/w/1000/i/dc0d5c9032e915cb9d102e35cbeafc1e694a44a21d567f484bedfbf775f6f949/DanielaSilva_LULAB_Page_21.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3743637c79b8050be5d9c2d6d1bab114c3285a529941834472691cb20b8a616b/DanielaSilva_LULAB_Page_22.png" data-mid="224746845" border="0" src="https://freight.cargo.site/w/1000/i/3743637c79b8050be5d9c2d6d1bab114c3285a529941834472691cb20b8a616b/DanielaSilva_LULAB_Page_22.png" /> ︎︎︎ go back to Portfolio https://danielasilvatrujillo.com/Alejandra-Molano Thu, 17 Oct 2024 12:26:55 +0000 Daniela Silva Trujillo https://danielasilvatrujillo.com/Alejandra-Molano Alejandra Molano Mexico and ColombiaBranding and Communication Strategy for a Holistic Nutritional Practice <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/221ffba3a554ad52d06f0804d70fd46940208d1cf8ebcd70de32959de00bfbd3/MockupTarjetasTVS.png" data-mid="219897094" border="0" src="https://freight.cargo.site/w/1000/i/221ffba3a554ad52d06f0804d70fd46940208d1cf8ebcd70de32959de00bfbd3/MockupTarjetasTVS.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c3a6ebb9581611f357f210017a736f5f25d5946cab7c1d013413ffba38bb049f/justbreatheinandout.gif" data-mid="219897117" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/c3a6ebb9581611f357f210017a736f5f25d5946cab7c1d013413ffba38bb049f/justbreatheinandout.gif" /> The Case - Alejandra Molano’s Private Practice&nbsp; Brand Alejandra Molano has a private holistic nutritional practice. She does one-on-one virtual consults with clients, sends them a nutritional plan, and does follow-ups.&nbsp; “The Vibrant State” is a process that allows flexibility and growth as you work on your personal health.Business ChallengeIntroduce Alejandra Molano’s holistic nutritional practice to the market with a strong, cohesive brand identity and initial online presence that builds credibility and attracts her first clients. ObjectivesEstablish a professional and cohesive brand image for Alejandra’s private practice. Create an engaging and informative social media presence to generate initial interest and inquiries. Secure a minimum of 10 new client consultations in the first two months following the launch. Situation Alejandra Molano is launching her private practice specializing in holistic nutrition, offering virtual one-on-one consultations, personalized nutritional plans, and ongoing client support. As she enters a competitive market, it’s crucial to differentiate her services through a professional brand image and an initial online presence that resonates with her target audience. Target Health-conscious individuals aged 25-45 who are looking for personalized and sustainable approaches to nutrition and wellness. They are likely active on social media platforms such as Instagram, seek credible, easy-to-access guidance on achieving their health goals, and enjoy learning about nutrition through a visual medium like social media.&nbsp; ContextIn a competitive wellness industry, first impressions are critical. As a new practitioner, Alejandra needs a memorable and professional image. Insight By removing restrictions and nourishing your body and mind, you unlock a vibrant state of health and well-being. Strategy&nbsp; Brand Identity Development: Create a professional and cohesive visual identity that reflects Alejandra’s holistic approach, including a logo, presentation cards, and document templates to establish consistency across all touchpoints. Social Media Content: Roll out an initial set of social media content, particularly focusing on Instagram, to introduce Alejandra and her practice. This included visually engaging reels that showcase her expertise, and educational posts on nutrition topics to build credibility. The example above is a visual breathing exercise that animates a brand icon.&nbsp; Free Consultation Offers and Referrals:&nbsp; Free 15-minute consultations and a referral discount during the first two months.The Approach The approach involved a two-month rollout to establish a cohesive brand image and build initial audience engagement. The first phase set up Alejandra’s visual identity and launched her social media platforms, particularly Instagram, with engaging reels introducing her services. (Examples above and below) A limited-time offer of free consultations was used to generate interest and secure bookings in the first two months.&nbsp; <img width="5233" height="2943" width_o="5233" height_o="2943" data-src="https://freight.cargo.site/t/original/i/3082cc9f1303895bd304d33fb5ea97f310138cfbd2d5ecb91a0edb3f398222c9/vibrantestate-5.png" data-mid="219897319" border="0" src="https://freight.cargo.site/w/1000/i/3082cc9f1303895bd304d33fb5ea97f310138cfbd2d5ecb91a0edb3f398222c9/vibrantestate-5.png" /> <img width="5479" height="3106" width_o="5479" height_o="3106" data-src="https://freight.cargo.site/t/original/i/d7128fd825a337a927d6fce4682700d0e0e578801b2ee4646ef56032c6a73ba5/vibrantestate-2.png" data-mid="219897318" border="0" src="https://freight.cargo.site/w/1000/i/d7128fd825a337a927d6fce4682700d0e0e578801b2ee4646ef56032c6a73ba5/vibrantestate-2.png" /> <img width="2732" height="1536" width_o="2732" height_o="1536" data-src="https://freight.cargo.site/t/original/i/12016e49df005b56b6b5359ecad9a2d1dbafdd0704036b79750da83961f63a27/aleArtboard-32x-100.jpg" data-mid="220223729" border="0" src="https://freight.cargo.site/w/1000/i/12016e49df005b56b6b5359ecad9a2d1dbafdd0704036b79750da83961f63a27/aleArtboard-32x-100.jpg" /><img width="2732" height="1536" width_o="2732" height_o="1536" data-src="https://freight.cargo.site/t/original/i/26a50f2844f5aff50898fbf85c474e1ebf8923366d29d641a01c19082bc61b53/ale2Artboard-192x-100.jpg" data-mid="220225467" border="0" src="https://freight.cargo.site/w/1000/i/26a50f2844f5aff50898fbf85c474e1ebf8923366d29d641a01c19082bc61b53/ale2Artboard-192x-100.jpg" /> ︎︎︎ go back to Portfolio https://danielasilvatrujillo.com/Cinque Fri, 25 Aug 2023 17:21:06 +0000 Daniela Silva Trujillo https://danielasilvatrujillo.com/Cinque Cinque Pastelería Bogotá2017-2019 Social Media Management and Content CreationIG <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/38013dc01a1db433856e00c85135535e27f03ef0d5097284b063e68eb6f48888/ezgif.com-gif-maker-3.gif" data-mid="189311255" border="0" src="https://freight.cargo.site/w/600/i/38013dc01a1db433856e00c85135535e27f03ef0d5097284b063e68eb6f48888/ezgif.com-gif-maker-3.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7d58879b6b67edac610d8854c07aedcccbef5c9fec5e3c9f577ab263ad0bdacc/IMG_20210828_192236_184.jpg" data-mid="189311256" border="0" src="https://freight.cargo.site/w/1000/i/7d58879b6b67edac610d8854c07aedcccbef5c9fec5e3c9f577ab263ad0bdacc/IMG_20210828_192236_184.jpg" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bc8eb068603cd4f862775d9eb58155b4624ce67e4433cce2b01d4219068e4bd1/VID_89390213_211606_441.gif" data-mid="189311340" border="0" src="https://freight.cargo.site/w/720/i/bc8eb068603cd4f862775d9eb58155b4624ce67e4433cce2b01d4219068e4bd1/VID_89390213_211606_441.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b7ff3abfd6451e966b894eb9af9ba183e60e99b1b67b112df102602f9c8126c0/IMG_20210827_153347_234.jpg" data-mid="189311313" border="0" src="https://freight.cargo.site/w/1000/i/b7ff3abfd6451e966b894eb9af9ba183e60e99b1b67b112df102602f9c8126c0/IMG_20210827_153347_234.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/344da0e4e0056fa25606d677e7f9e6a6553b392e8175cff17f37839883bec347/IMG_20210827_153324_675.jpg" data-mid="189311315" border="0" src="https://freight.cargo.site/w/1000/i/344da0e4e0056fa25606d677e7f9e6a6553b392e8175cff17f37839883bec347/IMG_20210827_153324_675.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5c79356ea6dfec34fba43d330389e3718fe1bf65abeb4156cd5ed082d03947d5/IMG_20210828_192301_886.jpg" data-mid="189311295" border="0" src="https://freight.cargo.site/w/1000/i/5c79356ea6dfec34fba43d330389e3718fe1bf65abeb4156cd5ed082d03947d5/IMG_20210828_192301_886.jpg" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/717927fe852f4ba3aeeb7dca153dd67b0531d2b540e592bab742f559c21a990c/VID_89390729_070358_314.gif" data-mid="189311338" border="0" src="https://freight.cargo.site/w/720/i/717927fe852f4ba3aeeb7dca153dd67b0531d2b540e592bab742f559c21a990c/VID_89390729_070358_314.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/4ba77d986882401333bc178a1b1e337ed94a84df93200902a84b8b9b62c1d7ba/ezgif.com-gif-maker.gif" data-mid="189311317" border="0" src="https://freight.cargo.site/w/720/i/4ba77d986882401333bc178a1b1e337ed94a84df93200902a84b8b9b62c1d7ba/ezgif.com-gif-maker.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/be6fc285380a1a3c23a4dc2ae0e3e0a9235058b9765718e6aeffd65d19d5764b/IMG_20210828_192257_392.jpg" data-mid="189311277" border="0" src="https://freight.cargo.site/w/1000/i/be6fc285380a1a3c23a4dc2ae0e3e0a9235058b9765718e6aeffd65d19d5764b/IMG_20210828_192257_392.jpg" /> ︎︎︎ go back to Portfolio https://danielasilvatrujillo.com/Cometa Thu, 10 Jul 2025 16:07:34 +0000 Daniela Silva Trujillo https://danielasilvatrujillo.com/Cometa Cometa MontrealBranding and Creative StrategyIG <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0b90c58233ab56fadc35ba0e8e0c0bb60fabc22f026669943eb7b5767c105226/ig.png" data-mid="235629304" border="0" src="https://freight.cargo.site/w/1000/i/0b90c58233ab56fadc35ba0e8e0c0bb60fabc22f026669943eb7b5767c105226/ig.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0c4a17174121d1753aa9c89d756ce04e9121d7be29f9c3bd8f5235eb16176f9b/Cometa-reel-.gif" data-mid="235629316" border="0" src="https://freight.cargo.site/w/1000/i/0c4a17174121d1753aa9c89d756ce04e9121d7be29f9c3bd8f5235eb16176f9b/Cometa-reel-.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/55ac1c517aea29ebd7ef55048a319859117f1bdd1a23f625358c1dbbf451520a/Texturas.gif" data-mid="235629352" border="0" src="https://freight.cargo.site/w/1000/i/55ac1c517aea29ebd7ef55048a319859117f1bdd1a23f625358c1dbbf451520a/Texturas.gif" /> <img width="1394" height="1742" width_o="1394" height_o="1742" data-src="https://freight.cargo.site/t/original/i/92c9ffd41650665633b4572b29627b0b4e97e19daaa48078c65055df106bd01c/bolsitas_5.jpg" data-mid="235629362" border="0" src="https://freight.cargo.site/w/1000/i/92c9ffd41650665633b4572b29627b0b4e97e19daaa48078c65055df106bd01c/bolsitas_5.jpg" /> <img width="1431" height="1789" width_o="1431" height_o="1789" data-src="https://freight.cargo.site/t/original/i/8db06205385ffb64b78afe516d83334130d05ce18f24a05ced4f9ddf6f424732/Z.multi_4.jpg" data-mid="235629436" border="0" src="https://freight.cargo.site/w/1000/i/8db06205385ffb64b78afe516d83334130d05ce18f24a05ced4f9ddf6f424732/Z.multi_4.jpg" /> <img width="1719" height="1375" width_o="1719" height_o="1375" data-src="https://freight.cargo.site/t/original/i/8c14f1cedc47a4d9d68b93f9415ffbb9a3aa5e0479be5df5481da28426ca231d/Z.multi_7.jpg" data-mid="235629440" border="0" src="https://freight.cargo.site/w/1000/i/8c14f1cedc47a4d9d68b93f9415ffbb9a3aa5e0479be5df5481da28426ca231d/Z.multi_7.jpg" /> ︎︎︎ go back to Portfolio https://danielasilvatrujillo.com/Paraiso-Bajo-1 Fri, 25 Aug 2023 17:21:05 +0000 Daniela Silva Trujillo https://danielasilvatrujillo.com/Paraiso-Bajo-1 Paraíso Bajo Bogotá, Colombia 2016-2019website Branding and&nbsp;Digital Strategy, Content Creation, Website Design&nbsp; <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1f9acb6d1432e801116444627dd267db0e34d9dbe3ec4d328cf87aef6ea4a8a/karaokeavisolargo.gif" data-mid="189309159" border="0" src="https://freight.cargo.site/w/1000/i/c1f9acb6d1432e801116444627dd267db0e34d9dbe3ec4d328cf87aef6ea4a8a/karaokeavisolargo.gif" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/393b06fdea43f13f2f68d774381362bd31558b4170534d015770a06a92426dc4/GIF-PB-final.gif" data-mid="189309292" border="0" src="https://freight.cargo.site/w/900/i/393b06fdea43f13f2f68d774381362bd31558b4170534d015770a06a92426dc4/GIF-PB-final.gif" /> <img width="1040" height="1040" width_o="1040" height_o="1040" data-src="https://freight.cargo.site/t/original/i/3d9dfad8e56402a8dc3a23c5946cca811defec1a421269207425076a0b34256d/f1107d27-256a-451d-ab5e-ccc1abe545c8-1.gif" data-mid="189309173" border="0" src="https://freight.cargo.site/w/1000/i/3d9dfad8e56402a8dc3a23c5946cca811defec1a421269207425076a0b34256d/f1107d27-256a-451d-ab5e-ccc1abe545c8-1.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86eb1b48326c530b782cf1ce036f407f02783551c09d67dc34ff879fb5c3ddc1/6-sept3.gif" data-mid="189309285" border="0" src="https://freight.cargo.site/w/1000/i/86eb1b48326c530b782cf1ce036f407f02783551c09d67dc34ff879fb5c3ddc1/6-sept3.gif" /> <img width="520" height="520" width_o="520" height_o="520" data-src="https://freight.cargo.site/t/original/i/20a1196f7c9f01a387ad6dab48efcaadc2362f3871d578dc86a1963eb0c61988/2.gif" data-mid="189309304" border="0" src="https://freight.cargo.site/w/520/i/20a1196f7c9f01a387ad6dab48efcaadc2362f3871d578dc86a1963eb0c61988/2.gif" /> <img width="480" height="360" width_o="480" height_o="360" data-src="https://freight.cargo.site/t/original/i/ec9b4a46c5f25929d204790165c94bf3782352c40c2ce92dfa5ae963ad76e9e9/cierre.gif" data-mid="189309289" border="0" src="https://freight.cargo.site/w/480/i/ec9b4a46c5f25929d204790165c94bf3782352c40c2ce92dfa5ae963ad76e9e9/cierre.gif" /> Paraíso Bajo was a curatorial collective formed by three artists. &nbsp;Working with different formats, exhibition spaces, and site-specific installations. We curate online and offline shows in Bogotá, and internationally. We are interested in curatorial practices and other forms of art circulation, in addition to working as visual artists. &nbsp; The mission:PB makes exhibitions that you would like to see.PB works in collaboration with peer artists. It is a project based on horizontality.PB produces exhibitions in different spaces, outside of the white cube.PB considers that the artistic practice is not necessarily linked to the traditional exhibition space. Branding, website design, and a digital strategy was developed to communicate what the project was initially. The main challenge was to keep the audience engaged while the shows moved from place to place.&nbsp; The&nbsp;website and branding was designed to reflect the digital native aspect of the collective.&nbsp; Social content was dynamic, catchy and unique. The Instagram feed was used as a canvas with multiple layers.&nbsp; Selected Images from different exhibitions 2015-2019. <img width="670" height="446" width_o="670" height_o="446" data-src="https://freight.cargo.site/t/original/i/87a9bef5c2cfc8a6c2ba673a9e224d01d0c51cf27883bb4f0ec33465f02088ec/kara.jpeg" data-mid="189309310" border="0" src="https://freight.cargo.site/w/670/i/87a9bef5c2cfc8a6c2ba673a9e224d01d0c51cf27883bb4f0ec33465f02088ec/kara.jpeg" /> <img width="670" height="446" width_o="670" height_o="446" data-src="https://freight.cargo.site/t/original/i/b26c18c31a3845ed55c3c91ab15ced455257f239c1819cb2d74c235f5d7b97af/gab.jpeg" data-mid="189308971" border="0" src="https://freight.cargo.site/w/670/i/b26c18c31a3845ed55c3c91ab15ced455257f239c1819cb2d74c235f5d7b97af/gab.jpeg" /> <img width="670" height="502" width_o="670" height_o="502" data-src="https://freight.cargo.site/t/original/i/02026e359d037f4c3349587e09f06b08b2b0c517751249e7e71e42ca35e6ed43/nika.jpeg" data-mid="189309052" border="0" src="https://freight.cargo.site/w/670/i/02026e359d037f4c3349587e09f06b08b2b0c517751249e7e71e42ca35e6ed43/nika.jpeg" /> <img width="954" height="629" width_o="954" height_o="629" data-src="https://freight.cargo.site/t/original/i/ee3ef5beb8d54c5d5f7dfa4264265bee3fb0f6216782c8fe22263b58b77c43fa/Picture1.png" data-mid="189309379" border="0" src="https://freight.cargo.site/w/954/i/ee3ef5beb8d54c5d5f7dfa4264265bee3fb0f6216782c8fe22263b58b77c43fa/Picture1.png" /> <img width="619" height="413" width_o="619" height_o="413" data-src="https://freight.cargo.site/t/original/i/72876aa15d69fbe83b3f13ea6b192e61d50864431e8b156305b3ae33109bb6e5/ligia.jpeg" data-mid="189309041" border="0" src="https://freight.cargo.site/w/619/i/72876aa15d69fbe83b3f13ea6b192e61d50864431e8b156305b3ae33109bb6e5/ligia.jpeg" /> <img width="670" height="446" width_o="670" height_o="446" data-src="https://freight.cargo.site/t/original/i/409d7d777ac7ac46235eb93fac7b34a1d94d32cd6ef71c61f032fe0fc656aec0/dani.jpeg" data-mid="189309009" border="0" src="https://freight.cargo.site/w/670/i/409d7d777ac7ac46235eb93fac7b34a1d94d32cd6ef71c61f032fe0fc656aec0/dani.jpeg" /> <img width="670" height="446" width_o="670" height_o="446" data-src="https://freight.cargo.site/t/original/i/fd60b97cdf039fab8f901828a457a6901c4abc23e579cd9fd6691067a74aed8b/guada.jpeg" data-mid="189309012" border="0" src="https://freight.cargo.site/w/670/i/fd60b97cdf039fab8f901828a457a6901c4abc23e579cd9fd6691067a74aed8b/guada.jpeg" /> ︎︎︎ go back to Portfolio https://danielasilvatrujillo.com/Lewis-del-Mar Fri, 25 Aug 2023 17:21:07 +0000 Daniela Silva Trujillo https://danielasilvatrujillo.com/Lewis-del-Mar Lewis del Mar Band Portraits 35mm&nbsp; <img width="1818" height="1228" width_o="1818" height_o="1228" data-src="https://freight.cargo.site/t/original/i/6c28a5a9249a75b8ff9ddce4a24682fb6853e0fe21aee8a60626072db5f37de6/000014.JPG" data-mid="189315096" border="0" src="https://freight.cargo.site/w/1000/i/6c28a5a9249a75b8ff9ddce4a24682fb6853e0fe21aee8a60626072db5f37de6/000014.JPG" /> <img width="1818" height="1228" width_o="1818" height_o="1228" data-src="https://freight.cargo.site/t/original/i/ba59bbcd15f7ee7a4375731dd9283fae06c7206e450914d747138c0b9edd47ef/000022.JPG" data-mid="189315090" border="0" src="https://freight.cargo.site/w/1000/i/ba59bbcd15f7ee7a4375731dd9283fae06c7206e450914d747138c0b9edd47ef/000022.JPG" /> <img width="1818" height="1228" width_o="1818" height_o="1228" data-src="https://freight.cargo.site/t/original/i/dc1f3e2790c05c66e65aecacf8e56e9b77e2201ceab88a0eef75a7169221327b/000028.JPG" data-mid="189315116" border="0" src="https://freight.cargo.site/w/1000/i/dc1f3e2790c05c66e65aecacf8e56e9b77e2201ceab88a0eef75a7169221327b/000028.JPG" /> <img width="1818" height="1228" width_o="1818" height_o="1228" data-src="https://freight.cargo.site/t/original/i/0cd8db6b58d15668d5a18da5758f7f3e47e729f3438a25e4156e320b913594a6/000026.JPG" data-mid="189315099" border="0" src="https://freight.cargo.site/w/1000/i/0cd8db6b58d15668d5a18da5758f7f3e47e729f3438a25e4156e320b913594a6/000026.JPG" /> ︎︎︎ go back to Portfolio